Cultivate Champion Celebrate Creativity Defining Creativity To define Creativity, we believe that we also must define Imagination and Critical Thinking as crucial inputs for Creativity as well as Innovation as the long term goal for Creativity. Imagination The capacity to conceive of what is not. Creativity 1. Creativity is imagination applied: doing something, or making something, with that initial conception. 2. The process of generating new ideas that are valuable. 3. A genuine creative process involves critical thinking as well as imaginative insights. Critical Thinking The purposeful and reflective process of synthesizing, analyzing, and evaluating Innovation Creativity that has progresses, changes, or impacts the world. “Imagination is more important than knowledge. For while knowledge defines all we currently know and understand, imagination points to all we might yet discover and create.” – Albert Einstein
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